AI Startup

Sunday Sky

SundaySky, a New York-based AI video marketing company, needed to fill key GTM roles to fuel U.S. growth - but hit a major hiring roadblock...

Problem

To expand their GTM team, Sunday Sky needed candidates with strong MarTech backgrounds and proven business development experience.

After four months of unsuccessful job posting, the company turned to Super Recruiter for help.

Solution

Super Recruiter streamlined the hiring process by implementing four key screening questions upfront, saving over 32 hours per month in interview time for hiring managers.

Using an AI-driven outreach approach, we deployed candidate funnels across six job boards to attract high-quality talent not actively applying online.

Results

22 Days
Average Time to Hire
39%
Candidate Response Rate
3:1
Interview-to-Hire Ratio

Key Takeaways

62% of hires resulted from the 5th and 6th outreaches in the sequence, highlighting the importance of consistent, targeted, and personalized communication.

Each role required over 450 total messages per campaign to build a qualified candidate pool, resulting in 12 interviews and 4 successful hires.

Testimonial

“Super Recruiter played a crucial role in quickly and efficiently filling our GTM roles, expertly matching candidates not only with the right skills but also with our company culture.”
Nurit Gershoni
HR Director at Sunday Sky
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